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95% of aspiring and practicing entrepreneurs, don't know how to evaluate the strength of their business. They directly jump into selling the product and later realize the underlying problems in the industry.Have you wondered why most investment bankers make great entrepreneurs? One skills that they have and others don't - Industry analysis. They can break down any industry, find red flags, and key success factors before jumping in. That is the power of Industry Analysis.This book is for anyone who wishes to analyze, start or invest in a business. Understanding any industry is of utmost importance for an entrepreneur. It guides us to take the right decisions at the right time. It is a step-by-step guide that helps you identify industry attractiveness. This includes financial strength, margins, competition, capital intensiveness, pricing power, growth potential, KPIs, major challenges, and so on. All of this will help one identify businesses with above-average profitability in the long run.